Business of the Month
Give a brief description of your business. What product(s) or service do you provide, and what sets you apart from others?
We are a full-service graphic design agency providing businesses with effective and compelling marketing tools. Our services range from overall brand development, marketing materials, website design to large format graphics for trade show events and vehicle wraps.
How long have you been in business, and how did you get involved in this business?
Having almost 25 years of experience in the field of graphic design and after spending 10 years as a Vice President/Creative Director for a creative firm in greater Boston, I decided to open my own business here on the South Shore in 1997.
What do you want people to know about you and/or your business?
As a small firm, clients can expect tailored one-on-one attention from me. Projects won’t be passed down to junior designers after initial meetings as is sometimes the case with larger design firms. From design concept to final printing, I care about each project as if it were my own.
What are some of the pitfalls one faces when owning one’s own business?
Small business owners quickly need to develop a dual vision. We need to be prepared to meet our clients’ deadlines of today while simultaneously anticipating our own business’ needs for the future. Maintaining that balance is critical to our reputations and the profitability of our businesses.
What is the best business advice you’ve received during your career?
Always set aside time to network even if business is good.
Do you have a business mentor? If so, who is it?
Jim Farrell from PR First! (Hanover, MA) has always been a great sounding board for me. We talk about industry trends and bounce ideas off of each other.
How has your business been affected by the current economy?
While business has slowed somewhat in the past year, I’m starting to see a lot more clients wanting to reinvest in marketing efforts in ways they haven’t before. I think people are taking more time to focus on promoting themselves and cultivating new business.
Tell us an inspirational or humorous story about your business?
In 2003, I was approached by the nonprofit women’s organization “Reach Beyond Domestic Violence” to do some pro-bono work for one of their campaigns. I got involved with their celebrity/artist plate auction and learned a lot about the work they do to uplift victims of domestic violence. I’ve designed several plates for them as a way to use my skills to support the cause.
If you could go back in time, would you change anything?
If I could go back, I would like to do it all over again! Starting and growing my business was a fun and challenging endeavor. I learned a lot about myself and what it takes to run a successful business.
Finally, give the address of the business, and the contact information..
Marie McConnell, Principle
800 Hingham Street, Suite 200N
Rockland, MA 02370