May 8, 2012 SEO Workshop with Trisha White MSBDC

The Norwell Chamber recently partnered with the MSBDC to have a workshop on SEO: Be #1 with Google. Trisha White gave a 2 hour workshop on helping to get your website seen.

Most of her presentation was based on a course developed by Stephen Woessner, and the bestselling book: Search Engine Optimization.

The session gave action steps you need in order to produce measurable website outcomes.

Some of the outcomes: Increased unique site visitors, converting visitors into leads for you business, converting visitors into sales and/or appointments, calculating the number of days to convert leads into revenue, collecting customer opinions, and calculating total revenue generated via website performance.

Some of the points Tricia made:

SEO challenges facing Business owners: Need for Quality Content that generates measurable outcomes.

15-step SEO Process:

  • Site structure
    • Indexable Home Page
    • Site Maps
  • Content
    • Selecting keywords
    • Custom page titles
    • Custom META keywords
    • Custom META descriptions
    • Heading tags <h1>
    • Constructing your urls
    • Building Specific content pages
    • Word count range
    • Keyword prominence and frequency
    • Text formatting
    • Anchor links
    • ALT tags and file names
  • Site popularity
    • Link Building
Action Plan:
  • Test indexability of pages using Google’s Page Rank tool
  • Select keywords that are proven performers via SEOBook.com and Google
  • Develop specific content pages, and then: write custom page titles, custom META descriptions, re-use the page title as your header, word count 500-1000, keyword frequency between 8 and 46, use proper text formatting i.e. bold, bullets, etc.
  • Use link building to drive ranking higher
  • Measure outcomes via Google Analytics and data from customer surveys.

If you would like more information on the topic:

Tricia White, Senior Business Advisor (twhite (at) msbdc.umass.edu)
MA Small Business Development Center Network, Fall River
508-673-9783

This is our regional office, all the people there are really fantastic, I have used them for our small business…and their services are free…check them out!